EVENT FORMATS
One platform.
Built for every kind of event.
Apella is a flexible platform for virtual-, in-person- or hybrid events.
Delivering seamless engagement and results, anywhere, anytime.
Delivering seamless engagement and results, anywhere, anytime.



One platform, all event types
Apella supports every major event style-whether in-person, virtual, hybrid or year-round communities. From trade shows to academic networks, it brings consistency and quality across formats. Event planners can rely on a single platform to manage diverse requirements without needing multiple tech solutions.

Seamless experiences across all formats
Apella ensures everyone-remote or on-site-shares the same event quality. Interactive tools like real-time chat, AI-curated agendas and smart scheduling create a unified experience. Whether at a webinar, product launch or multi-day summit, participants are engaged and connected throughout.

Smart tools for measurable outcomes
The platform enhances efficiency with AI-driven matchmaking, automated scheduling, and actionable analytics. Organisers gain valuable insights while reducing admin workload. Every meeting, session and interaction is tracked, helping to deliver clear ROI and improve event impact across industries and formats.
One experience, two audiences
Hybrid Events
Apella transforms hybrid events by delivering a unified platform where all attendees - whether in-person or virtual - enjoy equal access, seamless scheduling, real-time engagement, and insightful analytics, creating one connected experience.

Seamless events, hassle-free coordination
In-Person Events
Apella simplifies in-person events by streamlining registration, badge printing, and room management. With AI-driven meeting scheduling, mobile access, and real-time feedback, organisers gain clarity and confidence to create seamless, engaging experiences.

Host digitally, connect meaningfully
Virtual Events
Apella revolutionises virtual events by offering intelligent matchmaking, interactive live sessions, and seamless access without downloads. It creates personalised, engaging agendas and delivers actionable insights for meaningful, measurable outcomes.

Elevate every touchpoint easily
Webinars
Apella turns webinars into powerful engagement tools by combining targeted registration, interactive features, and smart follow-ups. Seamlessly manage audiences, boost participation, and nurture meaningful connections beyond each session.

Large-scale events, personalised
Conferences
Apella transforms large conferences into seamless, personalised experiences with AI-curated agendas, easy scheduling, meaningful networking, and real-time updates-ensuring every attendee engages fully while organisers gain clear data to optimise future events.

Every moment optimised end-to-end
Trade Shows
Apella transforms trade shows by enabling qualified, AI-driven meetings and live scheduling, ensuring meaningful connections. Accessible on any device, it delivers real-time updates and valuable insights, maximising engagement and ROI.

First impression to lasting impact
Product Launches
Apella transforms product launches into meaningful business momentum by targeting the right audience, scheduling pre-booked meetings, enabling live interaction, and providing clear analytics to measure success.

Smarter collaboration, stronger outcomes
Academic Events
Apella powers more connected academic events with AI matching, personalised schedules, and engagement tools - helping institutions drive collaboration, support student success, and measure impact across all formats.

Simplifying scalable field marketing
Field Marketing
Apella streamlines field marketing and roadshows by simplifying audience targeting, scheduling, and on-site engagement. It delivers personalised, scalable events with less admin, seamless check-ins, and clear insights for stronger outcomes.

Frequently asked questions
Can Apella support both in-person and virtual participants at the same event?
Yes, Apella is built for hybrid delivery. Whether your participants are attending on-site or remotely, everyone accesses the same platform, agenda, and networking tools. It ensures a seamless experience across both formats, with no compromise on engagement or connection.
Do I need different tools for webinars, roundtables and large-scale events?
Not at all. Apella is designed to flex across formats, from intimate executive briefings to multi-day conferences or high-volume expos. The same intelligent platform handles registrations, scheduling, meetings and insights, regardless of your event’s size or structure.
Can Apella support long-term, community-based engagement?
Absolutely. Apella isn’t just for one-off events, it powers year-round communities with ongoing networking, curated introductions, and content-driven interaction. It’s ideal for professional associations, alumni networks, sector groups or internal knowledge-sharing communities.
Is it easy to switch formats between events or campaigns?
Yes. With Apella, you can move effortlessly between in-person, virtual, hybrid, or community formats - using the same branded platform. It’s fully flexible, so you can adapt to audience needs, event types, or business priorities without starting from scratch.
Ready to see Apella in action?
Experience how Apella transforms networking from guesswork to guaranteed outcomes. Whether you're planning your next major event or nurturing an ongoing community, we'll show you how to simplify complexity - and deliver results.
