Success Stories
Apella has helped major events, leading companies, and growing scale-ups spark better meetings, stronger leads, and real partnerships.
What our clients say
Apella has completely transformed how we run our events. Apella isn’t just a tool—it’s a game-changer for 360 event execution.
Kristian Willmott
ABM Alliance
Our participants loved the speed networking, and they made many really useful contacts. And all of this was possible without their preparation. Incredible!
Talisa Martin
MediaHuis
Participants at our events often indicate that the most important part is getting to know other participants and discussing the important issues with them. Apella allows us to optimally support this.
Axel Roseno
CEO, Innovation Roundtable
Case study #1
DHL Innovation Day Speed-networking
DHL, a global leader in logistics, organizes high-profile events and webinars that bring together industry leaders, strategists, innovators, and visionaries. At the DHL Innovation Day, Apella introduced its revolutionary Speed-networking solution, transforming participant interactions through real-time, round-by-round matchmaking based on compatibility and preferences. The result: efficient, meaningful connections and a seamless event experience.
A key goal of DHL's events is to ensure high-value networking opportunities that foster collaboration and thought leadership.
Challenge
Traditional networking often faces limitations:
• Inefficient matching of participants.
• Time wasted on irrelevant or unproductive meetings.
• High no-show rates due to poor scheduling or unclear logistics.
For Innovation Day, DHL needed a modern, reliable, and engaging networking format that would maximize participant satisfaction and strengthen the event's impact.
• Inefficient matching of participants.
• Time wasted on irrelevant or unproductive meetings.
• High no-show rates due to poor scheduling or unclear logistics.
For Innovation Day, DHL needed a modern, reliable, and engaging networking format that would maximize participant satisfaction and strengthen the event's impact.
Results
The Speed-networking format transformed overall experience:
• Maximized engagement through personalized matchmaking.
• Eliminated wasted time by ensuring every meeting was pre-qualified.
• Greatly reduced no-shows due to real-time scheduling & reminders.
• Delivered a smooth, professional experience for both participants and organizers.
• Maximized engagement through personalized matchmaking.
• Eliminated wasted time by ensuring every meeting was pre-qualified.
• Greatly reduced no-shows due to real-time scheduling & reminders.
• Delivered a smooth, professional experience for both participants and organizers.
Approach
Apella introduced its Speed-networking solution:
• Real-time matchmaking: Participants were matched round by round based on compatibility and preferences.
• Advanced scheduling: Each attendee received a personalized schedule through the Apella app, with automatic updates.
• Seamless logistics: Attendees could easily view upcoming meetings and locate their designated speed date tables.
• High engagement: The format encouraged active participation, ensuring that every meeting was relevant and efficient.
• Real-time matchmaking: Participants were matched round by round based on compatibility and preferences.
• Advanced scheduling: Each attendee received a personalized schedule through the Apella app, with automatic updates.
• Seamless logistics: Attendees could easily view upcoming meetings and locate their designated speed date tables.
• High engagement: The format encouraged active participation, ensuring that every meeting was relevant and efficient.
Conclusion
Apella's Speed-networking solution enabled DHL to deliver a next-level networking experience during Innovation Day. By combining advanced matchmaking with seamless execution, DHL reinforced its position as a global leader in logistics innovation-while providing its participants with highly efficient, high-value connections.
Case study #2
Fontys University Career Day
For the fifth consecutive year, Apella partnered with Fontys University of Applied Sciences to deliver the Career Day event, Meet & Match. Featuring both a company fair and 1-on-1 speed dating sessions, the event connected 200 companies with 1,700 students. In 2023, for the first time, the event integrated with the new Fontys Meet & Match community, creating a year-round networking environment that significantly enhanced engagement and matchmaking results.
The introduction of the Fontys Meet & Match community marked a major innovation, allowing continuous networking between students and companies beyond the event itself.
Challenge
The Fontys Meet & Match community gathers data and profiles year-round, enabling more effective matchmaking. Students and companies could indicate interest ahead of the event, allowing organizers to tailor the Career Day experience. The Career Day itself accelerated the growth of the community, creating a strong feedback loop of continuous engagement.
Results
The Fontys Career Day 2023 delivered exceptional results:
• Over 21,000 connections made during the company fair. • 1,217 one-on-one meetings facilitated by the Apella app.
• Strong integration with the year-round Fontys Meet & Match community.
• Highly positive engagement from both students and participating companies.
• Over 21,000 connections made during the company fair. • 1,217 one-on-one meetings facilitated by the Apella app.
• Strong integration with the year-round Fontys Meet & Match community.
• Highly positive engagement from both students and participating companies.
Approach
Apella introduced several innovative strategies:
• Browse and network: Students explored the 200 companies and joined 1-on-1 speed dating sessions, resulting in 1,217 meetings.
• Matchmaking and auto scheduling: The app facilitated dynamic scheduling and personalized matches.
• Dynamic event sizing: Student preferences determined company demand. Companies with high student interest were invited to send additional representatives, ensuring fully utilized speeddate tables.
• Data-based mass engagement: Rich profiles enabled Fontys to send highly targeted communications, boosting engagement.
• Community-first approach: Data and profiles collected year-round were leveraged for maximum event impact.
• Browse and network: Students explored the 200 companies and joined 1-on-1 speed dating sessions, resulting in 1,217 meetings.
• Matchmaking and auto scheduling: The app facilitated dynamic scheduling and personalized matches.
• Dynamic event sizing: Student preferences determined company demand. Companies with high student interest were invited to send additional representatives, ensuring fully utilized speeddate tables.
• Data-based mass engagement: Rich profiles enabled Fontys to send highly targeted communications, boosting engagement.
• Community-first approach: Data and profiles collected year-round were leveraged for maximum event impact.
Conclusion
The 2023 Fontys Career Day was a resounding success, showcasing the power of Apella's data-first approach and intelligent matchmaking. By blending year-round community engagement with dynamic, personalized event execution, Fontys and Apella created meaningful opportunities for students and companies alike. The partnership continues to grow, with future Career Days expected to deliver even greater value.
Case study #3
ABM Signature Summit Series
The ABM Alliance's recent ABM Signature Summit Series marked a refined approach to hosted-buyer events, leveraging Apella's business networking platform to streamline interactions. Held across two key gatherings-the Technology Chapter in North America and Technology Chapter 2.0 in the UK-the Summit Series focused on creating relevant, high-value connections between B2B buyers and vendors in the tech sector. By adopting Apella, ABM Alliance enhanced the hosted-buyer model, delivering an efficient, well-coordinated experience for all participants.
For the Summit Series, Apella created a data-driven, tailored networking experience that delivered measurable ROI for both buyers and vendors.
Challenge
ABM Alliance wanted to move beyond generalized networking and focus on highly targeted conversations. Their objectives included:
• Matching attendees based on specific business needsand focus areas.
• Providing an efficient hosted-buyer experience without logistical friction.
• Maximizing ROI for both delegates and event partners.
• Matching attendees based on specific business needsand focus areas.
• Providing an efficient hosted-buyer experience without logistical friction.
• Maximizing ROI for both delegates and event partners.
Results
The Technology Chapter events in both North America and the UK achieved strong outcomes, reinforcing the hosted-buyer model:
• Improved Meeting Relevance: Attendees reported more targeted and beneficial meetings.
• Efficient Engagement: Fewer scheduling conflicts and smoother agenda management.
• Positive Feedback: Post-event surveys highlighted high satisfaction, with participants valuing the focus and efficiency of the format.
• Improved Meeting Relevance: Attendees reported more targeted and beneficial meetings.
• Efficient Engagement: Fewer scheduling conflicts and smoother agenda management.
• Positive Feedback: Post-event surveys highlighted high satisfaction, with participants valuing the focus and efficiency of the format.
Approach
Apella supported ABM Alliance with an end-to-end solution:
• Tailored matchmaking: Buyers and vendors were matched on specific criteria such as focus areas and business priorities.
• Focused networking: The MeetMatch app enabled buyers and vendors to prioritize relevant conversations, leading to more purposeful engagements.
• Practical tools for scheduling: Personalized agendas, real-time updates ,and a user-friendly interface allowed attendees to adapt seamlessly to last-minute changes.
• Integration with DocuSign: Electronic signatures and document handling were embedded within the platform, simplifying follow-ups.
• Post Event Portal: Participants accessed all content-including keynotes, slides, video recordings, chat logs, and connections made- for extended engagement after the event.
• Tailored matchmaking: Buyers and vendors were matched on specific criteria such as focus areas and business priorities.
• Focused networking: The MeetMatch app enabled buyers and vendors to prioritize relevant conversations, leading to more purposeful engagements.
• Practical tools for scheduling: Personalized agendas, real-time updates ,and a user-friendly interface allowed attendees to adapt seamlessly to last-minute changes.
• Integration with DocuSign: Electronic signatures and document handling were embedded within the platform, simplifying follow-ups.
• Post Event Portal: Participants accessed all content-including keynotes, slides, video recordings, chat logs, and connections made- for extended engagement after the event.
Conclusion
The ABM Signature Summit Series demonstrated how Apella can elevate the hosted-buyer model by prioritizing quality, relevance, and efficiency. Through data-driven matchmaking, seamless scheduling, and integrated post-event tools, ABM Alliance delivered a next-level hosted-buyer experience that set a new benchmark for B2B events.
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