Product Features
AI Assisted Meeting Selection
Smarter,
More Strategic Connections
Apella uses advanced AI to deliver meaningful, purpose-driven meetings by analysing behaviour, preferences, expertise, and real-time signals. It adapts continuously to ensure strategic matches. With Apella, organisers retain full control, choosing between AI matchmaking, manual scheduling, or a hybrid setup tailored to event goals-maximising relevance, engagement, and return on investment.
Apella delivers more valuable connections for summits, sessions, and networking events.
Participant behaviour and declared preferences
Apella’s AI continuously learns from how participants interact with the platform - from profile setup to engagement patterns. Declared preferences such as meeting interests, topic selections, and professional goals all contribute to building a smarter, more personalised matchmaking experience. The system evolves as participants engage, ensuring recommendations remain relevant throughout the event.
Seniority level, industry sector, and area of expertise
Networking isn’t one-size-fits-all. Apella considers participants’ seniority, job function, industry background, and areas of specialisation to ensure every introduction is appropriate, strategic, and aligned with individual objectives. Whether facilitating peer-to-peer conversations or connecting decision-makers, Apella ensures meetings deliver real value at every level.
Real-time intent signals from live event interactions
Attendee needs and interests can change throughout an event, and Apella’s AI adapts in real time. By tracking live poll responses, session selections, and agenda activity, the platform detects emerging signals and adjusts recommendations accordingly, ensuring networking stays relevant, timely, and aligned with the event’s momentum.
Continuous feedback to refine recommendations as the event unfolds
The more participants engage, the smarter Apella becomes. Feedback gathered during and after meetings allows the AI to fine-tune future recommendations - filtering out irrelevant introductions and focusing on high-quality connections. This iterative approach drives greater satisfaction, maximises the value of every interaction, and enhances networking outcomes as the event progresses.
Apella ensures smarter, more valuable connections,
every time.
Every meeting is not only relevant, but strategically aligned with participant goals - saving time, driving engagement, and maximising return on investment for attendees and organisers alike.
Ready to see Apella in action?
Experience how Apella transforms networking from guesswork to guaranteed outcomes. Whether you're planning your next major event or nurturing an ongoing community, we'll show you how to simplify complexity - and deliver results.
