Product Features
AI-Powered Networking & Event Tools That Deliver Measurable Results
Apella is an AI-powered platform that transforms events, networking, and communities with seamless scheduling, engagement, and intelligent connection tools.



AI-powered behaviour-optimised networking
Apella’s AI does far more than simply suggest meetings - it actively learns from participant behaviour to fine-tune recommendations and optimise every connection in real time. By analysing declared preferences, seniority, industry, intent signals, and live engagement during the event, Apella ensures introductions aren’t just relevant - they’re purposeful, strategic, and perfectly timed.

Fully customisable, white-labelled experience
With Apella, your event or community platform becomes a true extension of your brand - not ours. Our fully white-labelled solution allows you to deliver a cohesive, customised experience that strengthens trust, reinforces brand identity, and showcases a polished, professional presence to your audience.

Seamless for in-person, virtual and hybrid events
No two events or communities are the same, and with Apella, they don’t have to be. Whether you’re hosting an in-person summit, a virtual conference, a hybrid networking event, or an ongoing professional community, Apella provides a consistent, intuitive experience across every environment.
Smarter, more strategic connections
AI-Assisted Meeting Selection
Every meeting is not only relevant, but strategically aligned with participant goals - saving time, driving engagement, and maximising return on investment for attendees and organisers alike.

Seamless access, fully personalised
Participant Registration
Apella makes participant onboarding effortless with branded portals, flexible integrations, magic link access, and personalised journey - streamlining registration while boosting engagement, trust, and connection from the very first click.

Adaptive, real-time schedules
Personalised Agenda
Apella delivers AI-powered, real-time personalised agendas tailored to each participant’s availability, preferences, and goals. Accessible anywhere without downloads, these smart schedules adapt instantly, ensuring attendees engage meaningfully throughout the event.

Branded infrastructure, seamless experience
White-Labelling
Apella lets you deliver fully branded events with complete white-labelling, customisable interfaces, and branded communications. Your brand shines through every touchpoint, backed by Apella’s advanced technology for flawless performance and trust.

Stay connected with Apella's app
Mobile Event App
The Apella mobile app provides personalised agendas, live updates, and real-time engagement tools for seamless event participation. Designed for live, virtual, and hybrid experiences, it keeps attendees connected anywhere.

Purposeful connections, structured for impact
Real-Time Speed Networking
Apella’s AI-powered speed networking matches participants in real time based on preferences, ensuring smooth, relevant conversations. It adapts instantly to no-shows, eliminating downtime and delivering meaningful, measurable networking outcomes.

Frequently asked questions
How does Apella’s AI-assisted meeting selection work?
Apella’s AI analyses behaviour, preferences, seniority, industry, and intent signals to recommend high-quality, relevant meetings. It adapts in real time using live inputs like polls and agenda interactions, ensuring each connection is valuable. Organisers can opt for AI matching, manual scheduling, or a hybrid model for added flexibility.
What tools does Apella provide for participant registration and onboarding?
Apella offers multiple registration options, including custom-branded portals, Excel import, and direct CRM/API integration. Participants receive instant access via a magic link, no password needed, and are guided through profile setup and meeting preferences, enabling smarter matchmaking from the outset.
How does Apella improve networking outcomes at events?
Apella eliminates random or low-value meetings by using real-time AI to match participants based on shared goals, industry relevance, and behavioural insights. This leads to more productive conversations and higher satisfaction for attendees, sponsors, and organisers.
What white-labelling options are available with Apella?
Apella offers comprehensive white-labelling, allowing full custom branding—including colours, logos, and even domain names. This creates a seamless, on-brand experience while still benefiting from Apella’s robust infrastructure and smart features.
Ready to see Apella in action?
Experience how Apella transforms networking from guesswork to guaranteed outcomes. Whether you're planning your next major event or nurturing an ongoing community, we'll show you how to simplify complexity - and deliver results.
