Event Formats
Trade Shows
Every moment optimised end-to-end
Trade shows are built on opportunity - but only if the right people connect at the right time. Apella transforms traditional expo formats into curated, conversion-ready experiences by combining AI-powered matchmaking, seamless scheduling, and real-time insight. As a next-generation online trade show software solution, Apella ensures exhibitors, buyers, and attendees all leave with value, not just business cards.
Apella simplifies large-scale conferences, turning complex programmes into smooth, high-impact experiences.
Qualified meetings, not chance encounters
Apella intelligently matches exhibitors and attendees by considering their interests, intent, and availability, effectively eliminating cold leads and saving valuable time. Whether it’s a brief 15-minute pitch or an in-depth strategic partnership meeting, each conversation is carefully pre-qualified and driven by clear purpose.
Live schedules with dynamic updates
Say goodbye to manual calendars and lost bookings. Participants can effortlessly manage meetings, sessions, and walk-the-floor time using a live agenda that updates in real time. It includes built-in reminders, location details, and alerts to keep everyone organised and on schedule throughout the event.
Easy access across devices
Without the need to download an app or remember a password, Apella ensures that every exhibitor and attendee stays seamlessly connected using either mobile or desktop devices. Whether checking in, finding their way around the venue, or attending impromptu meetings, Apella makes it easy on the move.
Performance data for every stakeholder
Monitor which booths attracted the highest footfall, identify meetings that successfully converted, and discover which attendees showed the most engagement. With Apella, sponsors, organisers, and exhibitors receive the detailed insights necessary to demonstrate ROI and make informed plans for future events.
Optimising Trade Shows with Smart, Seamless Technology
Apella transforms trade shows by enabling qualified, AI-driven meetings and live scheduling, ensuring meaningful connections. Accessible on any device, it delivers real-time updates and valuable insights, maximising engagement and ROI.
Ready to see Apella in action?
Experience how Apella transforms networking from guesswork to guaranteed outcomes. Whether you're planning your next major event or nurturing an ongoing community, we'll show you how to simplify complexity - and deliver results.
